ID Marketing Awarded Silver Pyramid
ID MARKETING HONORED FOR EXCELLENCE IN PROMOTIONAL MARKETING CAMPAIGNS
IRVING, Tex., (January 19, 2012) – Laurel Grey, President of ID Marketing, won a Silver Pyramid Award in the 2012 Pyramid Award Competition sponsored by Promotional Products Association International (PPAI) for a program she designed for Merchants Bank. Twenty-Eight Gold, Silver and Bronze winners were recognized during the annual awards presentation at The PPAI Expo 2012 at the Mandalay Bay Convention Center in Las Vegas, January 3, 2012.
Winners of PPAI Pyramid Awards are recognized for the outstanding, creative use of promotion products in a variety of client programs and campaigns. The award-winning campaigns feature the effective use of promotional products, packaging and copywriting to create integrated marketing communications programs that delivered quantifiable results. These winners and were selected by a panel of industry professionals and independent, outside marketing and advertising professionals.
"Exceptional creativity and effectiveness are important in winning this much coveted award," said Paul Bellantone, CAE, PPAI president and CEO. "As these winning programs demonstrate, there is no limit to the strategic application of a promotional products program. Regardless of its complexity, a well executed program can win a Pyramid Award if it is successful at meeting the client's objective."
ID Marketing was presented a Silver Pyramid for the 2012 PPAI Pyramid Award in the category of Business to Business Programs. PPAI Awards Action Group members, along with representatives from the advertising industry, judged the entries according to the criteria specific to each of the competition's 18 categories.
Since 1903, the Promotional Products Association International, a not-for-profit, has been the standard-setting international trade association for the promotional products industry. Today, PPAI serves more than 10,000 global members who lead the $16.5 billion industry. The multi-billion-dollar industry includes wearables, writing instruments, calendars, drinkware and many other items, usually imprinted with a company's name, logo or message. For information regarding PPAI or to learn more about the proven power of promotional products (including research and case studies), visit the PPAI website at www.ppai.org.
About ID Marketing
Since 2002, ID Marketing has been providing creative promotional programs to businesses throughout the US, as well as custom business forms and print. In 2008 ID Marketing moved to the Seven Rivers Region, and in 2009 they affiliated with iPROMOTEu, one of the nation's largest promotional buying groups, in order to offer their clients unlimited access to competitively price products from the country's leading suppliers. To learn more about ID Marketing and to see case studies, including the Merchants Bank program, visit www.IDontheweb.com.
Advertising Specialties Impressions Study
A cost analysis of promotional products versus other advertising mediaClick here to view the study
Why Tough Times Call For Promotion
Check out this article to see how you can WIN in this tough economy:Click Here to View the Article
2010 Study: Promo vs other media
Just released by ASI (Advertising Specialty Institute), November 2010: Cost Analysis of Promotional Products vs other Advertising Media. Personally I find this study to be mostly about promotional products and why they're effective, but there is some good comp data on page 8 of the study. Study based on 3332 surveys from around the world during July and August 2010.Click Here to View the Article
2009 Study: Promo vs other media
In a 2009 study of 1,049 end buyers, participants continually ranked promotional products as their top advertising choice - over TV, newspapers and the internet, among others - when comparing different media attributes.Why End Buyers Choose Promotional Products
2009 Study: Part 1
Effectiveness of Promotional Products as an Advertising Medium: part 1 of an August 2009 study. Americans have spoken: they love promotional products. For more than 200 years, these vehicles of promotion have integrated their way into daily life, serving not only as useful tools, but as powerful, long-lasting advertising.2009 Study: Part 1
2009 Study: Part 2
Promotional Products & Other Media: how the media compare on Reach, Recall & Reaction. Promotional Products hold their own against major advertising media in an across-the-board comparison study.2009 Study: Part 2
Lumpy Mail Gets Results!
The packaging of promotional products can evoke curiosity as well as increase direct mail response rates. A 1993 study by Baylor University found that the use of dimensional mailers can significantly improve response rates over direct mail alone.Click Here to View the Article
The Key to Integrated Marketing
2006 Study: Promotional Products - the Key Ingredient to Integrated Marketing: How Promotional Products, Print and Television Advertising Impact Consumer Perception.The Key to Integrated Marketing
Skip the Pre-Show Mailing? NOT.
Many companies are tempted to reduce or eliminate investments into pre-show mailings with promotional products in tradeshow settings. Is this a wise choice? The results of a 2004 study by Georgia Southern University indicates the answer is NO.Click Here to View the Article
Tradeshow Giveaways: Effective?
Just how effective are promotional products as giveaways at trade shows? A 2003 study by Georgia Southern University explores how promotional products impact recipient’s perceptions of the company, usefulness of the product and much more…Click Here to View the Article
LAUREL GREY ATTENDS PPAI ACADEMY
Irving, Texas, (March 21, 2009) Laurel Grey from ID, Inc. of Onalaska, WI attended the Promotional Products Association International (PPAI) Promotional Consultant Academy and Learning Lab, a three-day, hands-on conference for distributors and suppliers who want to go above and beyond the traditional boundaries of the promotional products business. The Academy took place March 21 - 23, 2009 in Schaumburg, IL at the Renaissance Schaumburg Hotel & Convention Center. The PPAI Promotional Consultant Academy and Learning Lab offers industry professionals the opportunity to further hone their skills in designing and selling integrated programs to clients. It is also an ideal opportunity for distributors to elevate their professional consulting skills to mirror those of a high-end marketing or advertising consulting agency. This intensive program blends elements of gift, incentive and motivation programs with the strategic use of promotional products for providing one-stop solutions to a wide spectrum of client needs. Promotional products are an essential element in the marketing mix. Adding your message to a tangible product turns an ordinary message into a marketing experience your audience can see, touch, hear, smell and even taste. Promotional products are the only way to make a sensible—and memorable—impression. For more information about Promotional Products Association International (PPAI) or to learn more about the proven power of promotional products (including research and case studies), visit the PPAI website at www.ppai.org or contact PPAI at 972-258-3041 or PR@ppai.org. PPAI—the promotional products industry’s only international not-for-profit trade association—offers education, tradeshows, business products and services, mentoring, technology and legislative support to its more than 7,500 global members. Promotional products are more than a $19.4 billion industry and include wearables, writing instruments, calendars, drinkware and many other items, usually imprinted with a company’s name, logo or message. PPAI created and maintains the UPIC (Universal Promotional Identification Code), the industry’s only free identification system and universal company database.